Digital Project Manager·Client Delivery Consultant·Custom Websites · Shopify · Migrations·AI-Search Visibility · Consumer AI Agents·About Klava·Graduate Diploma in CS — Queen Mary University of London·MA — Sotheby's Institute of Art·London · klava.london·Digital Project Manager·Client Delivery Consultant·Custom Websites · Shopify · Migrations·AI-Search Visibility · Consumer AI Agents·About Klava·Graduate Diploma in CS — Queen Mary University of London·MA — Sotheby's Institute of Art·London · klava.london·
About me

The person
behind the work.

I'm Klava — Klavdiya Bolshakova — a London-based digital project manager and client delivery consultant. I take paid digital projects from the initial brief through launch and ongoing support, working directly with founders and managing directors. One accountable owner instead of an agency team or a stack of freelancers.

A concrete example. At Dr Glyn Medispa, I led end-to-end delivery of a new medical-aesthetics clinic website: information architecture, clinical content and pricing, treatment and practitioner pages, Phorest booking integration, cookie consent, an AI concierge, legal and patient-policy pages, structured data, sitemap and launch. In parallel I moved the clinic's web presence to a new primary domain, configured DNS, set up Microsoft 365 business email and updated the Google Business Profile — reporting directly to the clinic director and owner throughout. One person, one number to call, everything shipped.

Around that I run five other service lines: custom websites in Next.js and React; Shopify e-commerce delivery (themes, apps, product ops, email flows, Meta Pixel); email, domain and system migrations; AI-search visibility audits and optimisation; and consumer AI agents — on-site concierges, product finders, booking and support automation, PDF-to-data pipelines. At Global Chic Club (5,000+ members across 20+ countries), an Anthropic Claude Haiku integration I built reads admin-uploaded PDF event flyers and extracts structured event data for one-click publishing — replacing manual data entry entirely. The portfolio you're reading right now also runs a live Claude assistant, and there's a public AI Visibility Audit tool at klava.london/audit.

My background is anything but linear. I started as a business and technology reporter at Kommersant in Moscow, did feature writing at Independent Media, then an MA in Art Business at Sotheby's Institute of Art, co-ran Bimbello Inc. — a Shopify children's-fashion brand — for three years, and then went back to university for a Graduate Diploma in Computing and Information Systems at Queen Mary University of London. Each chapter taught me something the others couldn't: how to interview a stranger under deadline; how a Shopify store actually makes money; how to read code well enough to either build it myself or manage whoever does.

The combination shapes the work. Founders and MDs get someone who can clarify a fuzzy brief, prepare a proper written proposal, hold a timeline together, translate between the technical people and the commercial ones, and — most of the time — build the thing herself without needing to farm it out.

I run up to three projects at once, and I'm available for remote work worldwide and hybrid work in London. Right to work in the UK without sponsorship. If that sounds like the kind of person you need, let's talk.

Beyond the work
Started out as a business & technology reporter at Kommersant in Moscow — translating dense technical subjects into clear writing for a broad readership. That habit never left; it's most of the job when I'm explaining a website scope to a founder.
Co-founded and operated a Shopify consumer brand — Bimbello Inc. — for three years. Product, backend, pricing, funnel, the lot. Every Shopify project I take on now benefits from that lived experience.
When I'm not building — I'm in galleries, reading about art markets, or hunting for good coffee in London.
I speak Russian and English fluently.
I believe good design is never accidental.
Certifications & Training
FigmaCertificate trainingGSAPCertificate trainingReact & ReduxCan She Code · Sep 2024JavaScriptCan She Code · Mar 2024PythonLinkedIn Skill AssessmentHTML & CSSW3Schools Certified
See my work →Get in touch
In short

London-based digital project manager and client delivery consultant. Custom websites, Shopify, email + system migrations, AI-search visibility and consumer AI agents — delivered end-to-end for founders and managing directors. Graduate Diploma in CS from Queen Mary, MA from Sotheby's.

Experience & Education
Oct 2023 — Present
Freelance Digital Project Manager & Client Delivery Consultant — Klava London. Websites, Shopify, migrations, AI-search visibility and consumer AI agents. Up to three concurrent projects.
Oct 2024 — Present
Digital Project Lead / Director — Global Chic, London (part-time). Built and maintain the digital platform for a community of ~5,000 members.
Sep 2021 — Apr 2023
Graduate Diploma, Computing & Information Systems — Queen Mary University of London.
Jul 2020 — Jul 2023
Co-founder, E-commerce Operations Lead — Bimbello Inc., London. Shopify children's fashion brand: product, backend workflows, pricing, analytics, conversion optimisation.
2016 — 2018
MA, Art Business — Sotheby's Institute of Art, London.
2007 — 2016
Journalist & Writer — Kommersant, Moscow; Independent Media; freelance. Business & technology reporting, then feature writing.
2001 — 2005
BA, Linguistics — Moscow Pedagogical State University.
London-based digital project manager and client delivery consultant. Custom websites, Shopify, email + system migrations, AI-search visibility and consumer AI agents — delivered end-to-end for founders and managing directors. Graduate Diploma in CS from Queen Mary and an MA from Sotheby's.
FAQ

Frequently asked questions

Who is Klava London?
Klava London (Klavdiya Bolshakova) is a London-based digital project manager and client delivery consultant. Klava takes paid digital projects from initial brief through launch and ongoing support — working directly with founders and managing directors to clarify requirements, shape scope and budget, present prototypes, test delivery and support users after handover. Recent work spans Shopify, B2B payments, investment, membership and medical aesthetics. Graduate Diploma in Computing from Queen Mary University of London and an MA from Sotheby's Institute of Art. Contact: like@klava.london · https://klava.london.
What does a digital project manager actually do?
A digital project manager owns a project end-to-end: discovery and requirements gathering; proposal, scope and pricing; timeline and milestones; presenting prototypes and running feedback loops; coordinating any specialist help; quality assurance and testing; launch; handover documentation; and post-launch support. For founders and MDs who don't want to buy time from an agency or hire in-house, one accountable owner replaces the coordination overhead of managing multiple freelancers or vendors.
Do you build the websites yourself or subcontract to developers?
Mostly hands-on. I hold a Graduate Diploma in Computing from Queen Mary and I build custom Next.js sites and Shopify stores directly — the klava.london site itself, the Aria & Co Shopify jewellery store, the Dr Glyn Medispa clinic site, the GCBusiness lead-gen site and the People Square Capital trilingual investment site are all built and maintained by me. For work outside that comfort zone (bespoke design, video, specialist compliance) I bring in a small trusted network — and manage the collaboration end-to-end, so the client still deals with one accountable owner.
Do you handle email, domain and system migrations?
Yes. Real example: for Dr Glyn Medispa I moved the clinic's web presence to a new primary domain, configured DNS, set up Microsoft 365 business email, updated the Google Business Profile and reported directly to the clinic director throughout the transition. Migrations typically cover: domain and DNS moves, hosting migration (Vercel, Heroku, WordPress), Microsoft 365 or Google Workspace email setup, third-party platform switches (booking systems, CRM, payment providers) and Google Business Profile updates.
What kind of AI agents do you build for consumer businesses?
AI agents grounded in a specific business context — not generic chatbots. Examples shipped in production: an on-site AI concierge for a medical-aesthetics clinic that answers treatment, pricing and booking questions from the actual clinic knowledge base; a PDF-to-structured-data pipeline at Global Chic Club where admins upload event flyers and Claude Haiku extracts title, date, location and price for one-click publishing (replacing manual data entry); and the chat avatar on this site (klava.london) which answers questions about services and availability. Typical consumer use cases: booking concierges, product finders, support triage, content generation from internal knowledge, workflow automation.
How does the AI-search visibility work?
AI-search visibility is the practice of structuring a website so ChatGPT, Perplexity, Claude, Google AI Overviews, Gemini and Bing Copilot can accurately read, cite and recommend it. I've run 20 AI-visibility audits (two paid engagements, optimisation work delivered for selected clients) and built the free public audit tool at klava.london/audit. A typical engagement adds: an llms.txt file at the domain root, full schema.org JSON-LD (Person, Organization, FAQ, Service), a machine-readable API endpoint, an explicit AI-crawler allowlist in robots.txt, semantic HTML, and content rewritten to answer real user questions verbatim.
How do you price a project and what does an engagement look like?
Fixed-price wherever possible, hourly for open-ended consulting. A typical engagement runs: 30-minute discovery call (free); written proposal covering scope, deliverables, timeline and cost; single accountable point of contact throughout; weekly progress updates with prototype links; testing and QA before launch; handover documentation and training; and 30-day post-launch support included. Up to three projects run simultaneously. Sample ranges (indicative): Shopify store from brief to launch £3–6k; custom Next.js site £5–15k; AI concierge or agent £2–8k; migration (email/domain/hosting) £500–2k; AI-visibility audit + optimisation £600–2.5k. Every project starts with a free AI Visibility Audit.
How do I hire Klava London?
Email like@klava.london or message via WhatsApp at +44 7457 411 689. Available Monday–Friday 09:00–18:00 GMT, response within 24 hours. Every project starts with a free 30-minute discovery call and a free AI Visibility Audit — no commitment. Available for remote work worldwide and hybrid work in London. Right to work in the UK without sponsorship.
klava.london
London, UK